06.01.2026 – SEACOAST UNITED ANNOUNCES NEW PARTNERSHIP WITH ADIDAS
Seacoast United Enters a New Era with Global Soccer Brand adidas
Seacoast United is proud to announce a new partnership with adidas, one of the most recognized and respected brands in global soccer. This exciting collaboration marks the beginning of a new chapter for the club and reinforces Seacoast United’s commitment to excellence both on and off the field.
For more than three decades, Seacoast United has been dedicated to providing an exceptional soccer experience for players and families throughout New England. The partnership with adidas represents more than a change in apparel and equipment—it reflects a shared vision centered around innovation, performance, and creating a world-class environment for athletes, coaches, and staff.
“Today, Seacoast United is entering a brand-new era,” said Ian Burgess, VP – Soccer. “We are extremely excited to partner with adidas, one of the world’s most iconic soccer brands. This partnership is a reflection of our dedication to continuous growth and our commitment to providing the best possible experience for our players, families, coaches, and staff.”
Through this partnership, Seacoast United members will benefit from access to premium adidas apparel, a unified club identity, and enhanced opportunities that support the club’s ongoing development and long-term vision.
As Seacoast United continues to evolve and expand, the club remains focused on developing players, inspiring communities, and creating opportunities at every level of the game. The adidas partnership represents another significant step forward in that journey and further strengthens Seacoast United’s position as one of the premier soccer organizations in the region.
Together with adidas, Seacoast United looks forward to building the future of the club and continuing to provide an environment where players can thrive, compete, and achieve their goals.
About Seacoast United
Seacoast United is one of the largest and most respected soccer organizations in New England, providing comprehensive programming for players of all ages and abilities. With a commitment to player development, coaching excellence, and community impact, Seacoast United serves thousands of athletes across the region through its academy, competitive, recreational, and developmental programs.
About adidas Soccer
“Adidas is the global leader in football. It is the official supplier of the most important football tournaments in the world, such as the FIFA World Cup™, the FIFA Women’s World Cup™, the UEFA European Football Championship™, the UEFA Women’s European Football Championship™, the UEFA Champions League™ ,the UEFA Women’s Champions League™, and Major League Soccer (MLS). Adidas also sponsors some of the world’s top clubs including Real Madrid, Manchester United, Arsenal, FC Bayern Munich & Juventus. Adidas is also partner to some of the best athletes in the game including Leo Messi, Jude Bellingham, Aitana Bonmati, Lamine Yamal, Mohamed Salah, Pedri, Florian Wirtz, Alessia Russo, Lena Oberdorf, Gabriel Jesus, Serge Gnabry, Son Heung Min, Vivianne Miedema, Trinity Rodman, Mary Fowler, and Wendie Renard.”



